A brief description.
Sally Corbin is the CEO and owner of Union Services Agency. She and her father, Gary Corbin, started the company in her basement almost 20 years ago and have nurtured its growth into the Agency it is today. Her path to serving unions and nonprofits began in her politically active family, when she was knocking on doors in the Flint area during her dad’s political campaigns as a kid. Sally earned her B.A. in International Relations in 1993 at Michigan State University. After a stint living in Spain, Sally went on to study law, receiving her JD from Cooley Law School. After years in the field, Sally and Gary realized the need for an insurance agency devoted exclusively to unions that is sensitive to their political needs, and started USA. A mindful entrepreneur, Sally is licensed for Casualty, Property, Life, and Health Insurance and combines this with her political and law expertise to provide trusted superior service to her clients.
Sally is also a visionary. In 2013, Sally once again saw an opportunity to push the growth of unions and their related, vital organizations, and started the Digital Media branch of USA. A web development and social media consultancy that works with union clients, USA Digital Media is one of the only agencies of its kind in the country and continues to be on the cutting-edge of the digital media field in a web-based world. Sally is always thinking one step, one year, one generation ahead, and it shows in her work. When she’s not at USA, she is traveling, whether that be around the globe or to beautiful northern Michigan.
Jillian Otten is the Digital Marketing Coordinator at USA Digital Media Services. Jillian earned her B.A. in advertising from Michigan State University and is currently pursuing her M.A. from MSU in Strategic Communication.
Jillian directs USA Digital Media, a strategic communications agency that serves labor unions, joint apprenticeship training committees and related associations. USA Digital Media specializes in creating and executing quality custom communications and content to reach and engage your target audience. Jillian helps clients understand how new media techniques can be used for apprentice recruitment, community building, member organizing and advertising. She specializes in digital media strategy, online data analysis and branding & image communication.
She is the secretary of the National Association of Women in Construction Lansing Chapter.
Her keen understanding of marketing in the digital age makes sure you are using the right messages and tools for your audience, topic and platform.
Claudia Zavala is the Web Developer at USA Digital Media Services. She graduated from Michigan State University in 2016 with a Bachelor of Science in Media and Information as well as a minor in Information Technology. Claudia’s technical skills include QA testing, graphic design, web and mobile app development, and SEO.
Claudia is fluent in Spanish, taking her bilingual talent to the web. She is currently developing bilingual websites for USA Digital Media’s clients.
Claudia also studied Java, a back-end programming language at Grand Circus in Detroit to complement her front-end skills. Claudia enjoys playing the guitar and attending concerts in her free time.
Madison Tate is the Digital Communications Assistant intern at USA Digital Media Services. She is currently a senior studying for her BFA in Graphic Design and minoring in Art History at Michigan State University with plans to graduate in Spring 2018.
At the office, Madison enjoys working on graphics for clients ranging from upcoming events to brochures for conferences. Madison loves being able to explore her love of branding and learn how marketing through a client’s brand creates successful advertising through visual communication.
When Madison is not working or going to class, she enjoys cooking and playing with her one-eyed kitten Luna. She’s also working on watching movies her friends have deemed “classics”, including all of the Jaws movies.
Tamara is a Web Development Intern at USA Digital Media Services specializing in responsive design. With a creative background and newly acquired programming skills, her goal is to create websites and products that are appealing, easy to use and functional.
She currently attends Lansing Community College, and will graduate in Spring 2018 with a Programmer Analyst Associate of Business.
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